Many buyers are looking for the made-in-America label when it comes to home decor 
            
                 
                
                    Author:  Stacy Wiedower
                
                
                    Publisher: Commercial Appeal
                
                8/24/2012
                When Rita Christian was a little girl, her father was such a  proponent of American-made products that she remembers him checking  labels on items before he bought them. Her dad was the product of a  different era, but the more Christian thinks about it, the more she  thinks he had the right idea.
"With the economy the way it is, we've got to get back to that," she said.
That's why Christian is part of a growing number of American  consumers seeking out furniture and home products made exclusively in  the United States. Christian and her husband, Chip, worked with interior  designer Stacy McSpadden of Chestnut Hall Furniture & Interiors to  find American-made items to furnish their Olive Branch home.
"All the pieces in their master bedroom were made in America,"  McSpadden said. "In the living room, they have a lot of antiques, but  all of the upholstery in the room was made in America."
Ami Austin, owner of Ami Austin Interior Design, also has worked with  clients who prefer pieces that are American made. In one estate-size  home, she's filled the spaces wall-to-wall with American upholstery and  case goods.
She prefers U.S.-made products for reasons different from those of her clients.
"There's such an ease in talking to these businesses, and in most  cases they're family-owned businesses, so you get to have a real  relationship with the people during the manufacturing and specification  process," Austin said. "If I want to pick up the phone and call and say,  'Is this ready to ship?,' I'm talking to a friendly voice. I don't have  something in a crate sitting in a port trying to get OK'd to get into  the U.S. To me, this is a beautiful thing."
Chestnut Hall owner Michael Baty has included in his store a "Made in  America room," a space filled entirely with U.S.-made case goods and  upholstery. He said his shop has worked to cultivate relationships with  American furniture-makers in part because he's seen growing demand for  U.S.-made items, but also because he thinks it's the right thing to do.
"Given what's happening with the economy, if we can provide things  that are made in America that are good for this country, that seems to  be the minimum of what we can do as Americans," he said. "We're not  asking clients to buy things at a lesser quality and yet pay more. What  we're doing is sourcing out furniture made in America at a very good  price, and the quality is as good, or usually better, than what you can  get in an imported piece. It's a win-win situation for everybody."
Historically speaking, Baty said, U.S.-made new furnishings tended to  be higher in quality than new imported pieces. Over the past two  decades, though, that trend began to change — not because the quality of  American-made furniture declined, but because the quality of  foreign-made furniture improved.
Coupled with the often-significant savings associated with offshore  manufacturing, he said, the shift caused many American furniture-makers  to choose to move their production facilities abroad. Others followed  suit to compete.
Now, though, Baty sees the tide shifting once again.
"The valuation of the yuan in relation to the dollar and also the  price of oil and inflation has made the cost of manufacturing things,  particularly in China, as expensive when you add in all the costs that  go with it as making it here," he said. "Plus, it's a lot harder to  manage that process from far away."
Ron Fowler, an independent manufacturers' representative who has  worked in the furniture business for 36 years, agreed that price  increases and other issues with offshore manufacturing are causing U.S.  furniture makers to take a new look at their own land.
"I represent one line that's made in Egypt, and with the instability  there, they've decided to come back to the U.S.," Fowler said. "Their  furniture is going to be made in Ohio."
Interior designer Valerie Woodend, co-owner of Germantown-based Fresh  Perspective, said a trend she sees among her shop's clients is to buy  not just furniture, but also art and accessories that are American-made.
"I see a huge trend with supporting local artisans and small, local  businesses," Woodend said. "Even more so than furniture, a lot of our  clients are wanting local art, local pottery, any kind of home décor  item that really adds the personalized touch to their homes. We're  always seeking local artists whose work we can include in our store.  There is such a strong demand for it."
For the Christians, their desire to buy American-made products goes  deeper than supporting the local economy. It goes deeper, even, than  pride in their homeland.
"My husband and I are both very patriotic people," Christian said.  "We have several generations of family members that have served in the  armed services, and we've even lost family members in the armed  services."
In her view, Christian said, buying U.S.-made furniture and products  is a way to support the nation's economy in a time of crisis.
"We're now in an economic war for survival," she said. "Internally,  we've escalated the debt crisis, and externally, we have other nations,  particularly China, that threaten to take us over financially without  even firing a shot. Our ancestors allowed us the freedom we have, and  now I feel like we're almost letting it go. We just want to do our  part."